Lee Durant
Archive for the ‘Commercial’ Category
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PR Portrait – Barney “The Man”
Tuesday, February 15th, 2011
Payday loans website ‘The Money Shop’ clinched a last minute sponsorship deal with Dutch Darts legend and former world champion Raymond Van Barneveld, otherwise known as Barney ‘the man’, just days before the start of the PDC Premier League Darts Championship started at the O2 in Grenwich, London last week.
I was tasked at short notice to produce a number of promotional portraits with Barney in front of a plain background for the company’s website and their promotional material that would promote the deal. After a quick introduction with Andrew the company’s PR director, and a very brief setup time indeed I set to work and produced a total of 16 separate portraits in front of both white and black backgrounds.
Straight forward promotional portraits may be all the client requires from a shoot, therefore its important not to get too carried away with Ideas of getting a great editorial style of portrait, especially when time is tight. The aim for any shoot is to fulfill the brief to the nth degree and keep the client coming back to you for all their photographic requirements.
I am not saying that as a photographer your artistic abilities should be put on hold but ‘the client is always right’ and its important to follow direction and get as much input from them during the shoot as possible. You should encourage your clients to e-mail you a detailed shot list, the benefits of which will be evident when time is cut short and the last thing you want is to miss something important.
Caption - Pictured is the 2007 World Champion Darts Player Raymond Van Barneveld. The 43 year old who is also known as 'Barney The Man' has just signed a sponsorship deal with The Money Shop, an online and retail pawnbrokers and money lending company. Mr Van Barneveld is playing in this years PDC Premier League Darts at the O2 in Grenwich, London. the tour will visit fifteen venues around the country over a four month period. Eight superstars and 100,000 fans visiting with a large amount of television coverage throughout will give The Money Shop great coverage from sponsoring a star of the sport for this tournament. The Money shop will have 400 stores open worldwide by the middle of 2011.
Tags: Commercial, Portraits, PR, Public Relations
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Portrait – A State of Mind
Thursday, December 30th, 2010
Personal fitness trainer Baz O’connell, asked me to meet with him and take some portraits for his profile on his website advertising his London based personal training business. We met in a local gym and set to work, here are a few of the resulting portraits.
Tags: Commercial, fitness, Portraits, sport
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On Assignment – Nikki Owen
Wednesday, June 16th, 2010
My first job this year, back in January, was a PR task with a brief that was to take some portraits of Nikki Owen, the UK’s leading Charisma expert. She needed some images that could be released to the press during an upcoming public relations promotional campaign. Nikki was about to gear up her public profile before the release of a reality TV show, in which she helps to take a group of women from the kitchen sink to the catwalk. (more…)
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Photocall – Slimming World Couple of the Year 2010
Tuesday, March 16th, 2010
I have just completed a commissioned PR shoot for Slimming World and I thought I’d share some images.
Slimming World revealed their Slimming Couple of the Year 2010 today at The Ritz hotel in Central London. Alan and Jan Coupe from Fareham in Hampshire have lost more than 15 stone between them. Alan, 55, has been overweight for most of his life and has lost a total of 8st ?lb, while Jan, 51, who started gaining weight when they married, has lost 7st 10lbs and is the lightest she has been for 30 years. The bed and breakfast owners have seen not only an improvement in their own health but their two children Chris and Chloe have also lost weight, bringing the total weight loss for the whole family to 21 stone.
As the couple were before their weight loss program (final picture provided by Slimming World).
If you would like excellent PR photography coverage for your event or business please contact Lee on 07773375202 or e-mail leedurant.com@gmail.com
Posted in Commercial, Editorial | 2 Comments »
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